Internet service providers are those entities who, simply, give you access to the internet. Anyone who wants to be online requires the help of these companies who have servers networked to the internet and sell surfing time further down at the retail level. These service providers do not just service regular surfers like you and me but are also responsible for giving internet access to business. This is not just a question of connectivity but also a question of hosting. Hosting is an important part of the equation that we will discuss further.
Email marketing is simply the advertising and promotion of material over the internet. Emails are sent out in bulk to a subscribed list of recipients and then any clicks from the email land onto a landing page from where business can further happen. If everything is genuine, then there is nothing to disturb the peace; however, there is another group of email marketers that do invite the ire of internet service providers. Spammers are a nefarious group email marketers who send unsolicited mail through means like using open relays. This means that users of a certain ISP can end up being spammed without even asking for it. Additionally, the cost of the spam exercise is not borne by the spammer but by the ISP and its users because a spammer is anonymous.
Email marketing has been tainted quite badly because of the spamming practices of a few so there are some checks and balances that are implemented by service providers to ensure that they do not have a spammer in their midst. The first thing that is checked for is internet traffic of email. One of the tell tale signatures of a spammer is an abnormally high number of commercial email sent in a matter of minutes. This is also, unfortunately, a signature of a genuine marketer as well and a problem that they have to face regularly.
The other problem that most email marketers will face is when they mail too many people in one domain. This triggers an automated response from the server with a spam alert going out to the sender. Of course, there is recourse in this regard but it can be a lengthy process of revealing your address list to the ISP to delist you from the blacklist.
The worst thing that could happen is that you could be completely delisted from using a specific ISP altogether. Should this happen then even your website could end up being pulled down and since most service agreements have some kind of anti-spam clause, email marketing entities will just have to live with the fact that they have been blacklisted as possible spammers. Again recourse is available through a protracted process.
In all truth all you can do is be honest and reveal your business needs to your ISP to ensure that you do not end up being tagged a spammer. Also, follow CAN SPAM and local regulations to ensure that you are not framed as a spammer.
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