The internet has replaced the phone book as a method of attracting local customers. Recent studies have demonstrated that about 65 percent of customers use the internet in order to find local business information. Furthermore, more than 80 percent of them use the search engines in order to obtain this information. This means that local business internet marketing can be an extraordinarily helpful tool, regardless of whether or not a business sells any products or services online. While it is an excellent idea to hire professional help in order to optimize a website for the search engines, there are a few things that business owners who are inexperienced in the field can do quite easily on their own.
One of the most important things that local marketers can take advantage of are online local profile services. These are the equivalent of the telephone book on the internet. Services such as Google Places, Yahoo Local, and Bing Local allow a firm to set up a profile that lets the search engines know about the business. This requires a few simple steps and verification of the address in the form of a phone call or a post card. It is a good idea to upload a picture to the profile, as this makes a business appear more professional.
Another important step is ensuring that information about the business can be found on other sites, and that it is accurate. There are many services on the Net that continually search for local information, allowing people to review the business, providing pictures, and other information. By submitting the business information to Localeze, infoUSA, and Acxiom. In some cases, inaccurate information can be obtained by these sites, and it is necessary for a business to contact these sites in order to ensure that the information is accurate.
Businesses taking advantage of local profile sites should encourage customers to review them. They should do so not just on the profile pages, but on invoices and other communications. Profiles with a great deal of reviews add credibility to a business, even if not all of the reviews are positive.
A local phone number should be listed on at least one prominent page of the website. This indicates the business location to the search engines, and provides them with information that can be displayed in local search results. The same goes for a full physical address, which should ideally be located on every page of the site. If a business has more than one location, there should be a different landing page for each location. The search engines can get confused if multiple locations are listed on the same site. It should be clear that the two locations are distinct.
The
internet has replaced the phone book as a method of attracting local
customers. Recent studies have demonstrated that about 65 percent of
customers use the internet in order to find local business information.
Furthermore, more than 80 percent of them use the search engines in
order to obtain this information. This means that local business
internet marketing can be an extraordinarily helpful tool, regardless of
whether or not a business sells any products or services online. While
it is an excellent idea to hire professional help in order to optimize a
website for the search engines, there are a few things that business
owners who are inexperienced in the field can do quite easily on their
own.
One of the most important things that local marketers can take advantage of are online local profile services. These are the equivalent of the telephone book on the internet. Services such as Google Places, Yahoo Local, and Bing Local allow a firm to set up a profile that lets the search engines know about the business. This requires a few simple steps and verification of the address in the form of a phone call or a post card. It is a good idea to upload a picture to the profile, as this makes a business appear more professional.
Another important step is ensuring that information about the business can be found on other sites, and that it is accurate. There are many services on the Net that continually search for local information, allowing people to review the business, providing pictures, and other information. By submitting the business information to Localeze, infoUSA, and Acxiom. In some cases, inaccurate information can be obtained by these sites, and it is necessary for a business to contact these sites in order to ensure that the information is accurate.
Businesses taking advantage of local profile sites should encourage customers to review them. They should do so not just on the profile pages, but on invoices and other communications. Profiles with a great deal of reviews add credibility to a business, even if not all of the reviews are positive.
A local phone number should be listed on at least one prominent page of the website. This indicates the business location to the search engines, and provides them with information that can be displayed in local search results. The same goes for a full physical address, which should ideally be located on every page of the site. If a business has more than one location, there should be a different landing page for each location. The search engines can get confused if multiple locations are listed on the same site. It should be clear that the two locations are distinct.
Article Source: http://EzineArticles.com/5815120
One of the most important things that local marketers can take advantage of are online local profile services. These are the equivalent of the telephone book on the internet. Services such as Google Places, Yahoo Local, and Bing Local allow a firm to set up a profile that lets the search engines know about the business. This requires a few simple steps and verification of the address in the form of a phone call or a post card. It is a good idea to upload a picture to the profile, as this makes a business appear more professional.
Another important step is ensuring that information about the business can be found on other sites, and that it is accurate. There are many services on the Net that continually search for local information, allowing people to review the business, providing pictures, and other information. By submitting the business information to Localeze, infoUSA, and Acxiom. In some cases, inaccurate information can be obtained by these sites, and it is necessary for a business to contact these sites in order to ensure that the information is accurate.
Businesses taking advantage of local profile sites should encourage customers to review them. They should do so not just on the profile pages, but on invoices and other communications. Profiles with a great deal of reviews add credibility to a business, even if not all of the reviews are positive.
A local phone number should be listed on at least one prominent page of the website. This indicates the business location to the search engines, and provides them with information that can be displayed in local search results. The same goes for a full physical address, which should ideally be located on every page of the site. If a business has more than one location, there should be a different landing page for each location. The search engines can get confused if multiple locations are listed on the same site. It should be clear that the two locations are distinct.
Article Source: http://EzineArticles.com/5815120
The
internet has replaced the phone book as a method of attracting local
customers. Recent studies have demonstrated that about 65 percent of
customers use the internet in order to find local business information.
Furthermore, more than 80 percent of them use the search engines in
order to obtain this information. This means that local business
internet marketing can be an extraordinarily helpful tool, regardless of
whether or not a business sells any products or services online. While
it is an excellent idea to hire professional help in order to optimize a
website for the search engines, there are a few things that business
owners who are inexperienced in the field can do quite easily on their
own.
One of the most important things that local marketers can take advantage of are online local profile services. These are the equivalent of the telephone book on the internet. Services such as Google Places, Yahoo Local, and Bing Local allow a firm to set up a profile that lets the search engines know about the business. This requires a few simple steps and verification of the address in the form of a phone call or a post card. It is a good idea to upload a picture to the profile, as this makes a business appear more professional.
Another important step is ensuring that information about the business can be found on other sites, and that it is accurate. There are many services on the Net that continually search for local information, allowing people to review the business, providing pictures, and other information. By submitting the business information to Localeze, infoUSA, and Acxiom. In some cases, inaccurate information can be obtained by these sites, and it is necessary for a business to contact these sites in order to ensure that the information is accurate.
Businesses taking advantage of local profile sites should encourage customers to review them. They should do so not just on the profile pages, but on invoices and other communications. Profiles with a great deal of reviews add credibility to a business, even if not all of the reviews are positive.
A local phone number should be listed on at least one prominent page of the website. This indicates the business location to the search engines, and provides them with information that can be displayed in local search results. The same goes for a full physical address, which should ideally be located on every page of the site. If a business has more than one location, there should be a different landing page for each location. The search engines can get confused if multiple locations are listed on the same site. It should be clear that the two locations are distinct.
Article Source: http://EzineArticles.com/5815120
One of the most important things that local marketers can take advantage of are online local profile services. These are the equivalent of the telephone book on the internet. Services such as Google Places, Yahoo Local, and Bing Local allow a firm to set up a profile that lets the search engines know about the business. This requires a few simple steps and verification of the address in the form of a phone call or a post card. It is a good idea to upload a picture to the profile, as this makes a business appear more professional.
Another important step is ensuring that information about the business can be found on other sites, and that it is accurate. There are many services on the Net that continually search for local information, allowing people to review the business, providing pictures, and other information. By submitting the business information to Localeze, infoUSA, and Acxiom. In some cases, inaccurate information can be obtained by these sites, and it is necessary for a business to contact these sites in order to ensure that the information is accurate.
Businesses taking advantage of local profile sites should encourage customers to review them. They should do so not just on the profile pages, but on invoices and other communications. Profiles with a great deal of reviews add credibility to a business, even if not all of the reviews are positive.
A local phone number should be listed on at least one prominent page of the website. This indicates the business location to the search engines, and provides them with information that can be displayed in local search results. The same goes for a full physical address, which should ideally be located on every page of the site. If a business has more than one location, there should be a different landing page for each location. The search engines can get confused if multiple locations are listed on the same site. It should be clear that the two locations are distinct.
Article Source: http://EzineArticles.com/5815120
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